ESTÉE LAUDER PRODUCT LAUNCH + INFLUENCER EVENT
LOCATION
New York, NY
COLLABORATORS
CS Global
Estée Lauder
CS Global and Estée Lauder hired me to cover a product launch event for Estée Lauders Double Wear makeup line.
The event was geared towards beauty influencers, and featured customized skin tone readings to help wearers find the most nature shade of makeup matching their skin tone.
Influencers were provided with a personal station with ring lights and phone grips so they could offer reviews of the products in real-time to their audience.